Dentists call time on sports drinks marketing and urge levy extension

The British Dental Association has urged action on new research showing nearly 90% of school children are consuming sports drinks, pressing government to combat cynical marketing ploys by manufacturers and bring the drinks within the orbit of the soft drinks industry levy.

New evidence published by academics at Cardiff University and Cardiff Metropolitan University in the British Dental Journal today has revealed nearly 90% of 12-14 year olds are consuming the high-sugar acidic drinks – despite being aware of the negative effects on general and dental health.

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